Direct Carrier Billing Egypt

In most parts of the world, digital goods are being purchased and charged over mobile phone bills. Direct carrier billing also known as direct operator billing has been a great boost to digital contents in developed and emerging markets. This trend continues and actually has the potential to produce significant revenue for mobile operators and vendors in the Egyptian market.

Some of the facts that makes Egypt a great potential are listed below:

There are 94 Million registered mobile phones in Egypt, while 40% of the 90 million population have access to internet and due to the lack of online payment methods Egyptian digital consumers are left with no other option but to use debit & credit cards (which are not available to all consumers due to banks restrictions for issuing cards), or cash on delivery which is useless for majority of digital goods.

Those who are willing to penetrate the Egyptian market for online content, digital goods, game credits, coins, or any other online content have a huge potential with 35 million Egyptian internet users and 44% of them are familiar with or tried online shopping. Also, with more than 26 million Smartphone users in Egypt, the App markets/stores purchases are more convenient, reliable and easier with DCB/DOB.

While direct carrier billing lingers globally used in purchasing digital content such as music, games, software and movies; it has been developed to some applications like tickets, bookings parking meters and more. Indeed, the continuous advancement of technology has transformed the face of direct operator billing and this started ever since when the ringtones buying for feature phones has begun. Such transactions have even made consumers pay through short message service (Premium SMS) which is still applicable to some cases. But then, smart devices and gaming consoles delivered a one-click payment experience for direct carrier billing where consumers have gone mad at.

Egyptians can benefit from the in-app purchases features for mobile apps through easy access when buying digital goods yet it is reliable because of the security and authentication feature of the PIN flow mechanism. There are significant numbers of cloud-based system of payment in continuous use of the SMS for authorization, presentment, and authentication in which the payments’ process is through existing credit and debit card payment networks. With the reliability and security of the present payment infrastructure, solutions combine the omnipresence of SMS channel where it employs high level strategies for security called tokenization. Together with target removal, payment prevents from transmitting sensitive accounts, password, username, or PIN.

They will be able to buy digital goods easily through quick and easy pre/post paid mobile phone payment, safe and secure payment with authentication, unlimited access to various digital products online, and one click payment where Egyptians can have a better user experience and broader reach.

In fact, some leading providers of monetization solutions have launched mobile payment platform in Egypt expecting it to revolutionize the digital shopping arena. The project will provide digital consumers and merchants in Egypt the access to pay digital purchase through mobile devices and desktops with just one click-to-buy process via direct carrier billing.

Direct carrier billing Egypt will pave the way for more consumers to use their mobile devices in times of purchasing digital goods such as online games, computer software, electronics, entertainment, accessories, books or magazines, ...etc due to the fact that there is a significant increase of Egyptian internet users every year.